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About PubMob

Statement on PubMob and the pub motif

by Jeff Langr, July 2020

Wondering about the pub motif? Read about the origins of PubMob, followed by a statement from me about the associated pub motif and its relationship with alcohol.

PubMob origins

I’ve provided consulting independently since 2003. During that time, I’ve also managed to log more than 5 years’ time building software remotely (and coaching others to do so. My remote experience includes one year at GeoLearning (defunct), three years at Outpace, and more than a year working remotely with developers at various customers (including Ford and Sonic). In the fall of 2019 it became clear that remote software development was the direction to take for my personal consultancy. I began taking steps toward achieving that goal.

After COVID-19 forced businesses to shutter their offices, millions of software developers suddenly found themselves working from home.

Shortly after, I started a weekly public mob programming session for a few reasons:

  • Have something fun to do on Fridays. (Hey… coding in a group is a lot of fun, to me at least!)

  • Increase my social interaction during the shutdown, and stave off feelings of isolation.

  • Continue exploring mechanisms for building software remotely and collaboratively.

  • Explore the possibility of building better collaborative development tools. Currently-available tools barely scratch the surface.

To promote these free sessions via my Twitter account (@jlangr), I derived the hashtag #PubMob as a portmanteau of public and mob programming. (Of note, the word pub comes from the term public house.)

The first #PubMob session was held Tuesday April 10, 2020. We shifted to Fridays and have held sessions every week since then. #PubMob has been successful in keeping at least a handful of folks entertained, engaged, and learning each week. Our invitation list grew to over 20 people within a few short weeks and minimal advertising.

A few weeks after initiating #PubMob and still in COVID-19 lockdown, I continued working on my consultancy’s shift toward providing remote services. During this time I achieved considerable success as a result of introducing remote mob programming to two customers.

This success led me to start as a way to:

  • Create a marketplace for independent experts / trainers to offer their skills

  • Provide these experts with a way to demonstrate their value to potential customers: “Try before you buy.”

  • Democratize direct access to such experts by offering low-cost short hands-on sessions with a small number of attendees

  • Help the world find a better way to do remote development in a humane and fun manner

  • Demonstrate a way for those impacted by the new isolation to stay home, stay safe, and stay human

Remote software development is here to stay, and many people will remain working remotely from now through the end of their career. is one answer to the question, “How do we make it work?”


Alcohol continues to be a legal but dangerous drug in most parts of the world. According to one study, around 6% of Americans have a drinking disorder.

I’ve known three severe alcoholics well during my adulthood. Two died, one definitively from excessive drinking, the second died two days ago with alcohol a significant contributing factor. The other has thankfully managed to find her way out of the destruction it had caused.

All of this to say: I find alcohol abuse sad. But I also recognize that drinking alcohol is extremely popular worldwide, and that most people are capable of being responsible with respect to alcohol. I neither condemn nor celebrate its use.

PubMob and alcohol

The pub motif for exists mostly to get you to think about a public house in its most social sense: As a gathering place for strangers, strange friends, families, and team members to get together, relax, and enjoy something together–maybe even make a lifelong connection. My time spent in pubs is modest, but I’ve always appreciated their warmth and friendliness, whether it’s a brewery in Colorado or a small-town pub in Ireland. For those not susceptible to alcohol abuse, a brewery or pub can be a healthy place for social interaction.

You may have been personally impacted by alcohol abuse. I fully understand if that creates some distaste for the motif.

We do not discuss alcohol during sessions on software development. You will not see alcohol advertised or promoted on the site. (You will see photos of pubs and people within, and you’ll see glasses and bottles that might contain alcohol.) But the code of conduct for session attendees is clear: We don’t tolerate jerks, and that includes people whose drug use leads to any conduct-violating actions or statements. They will be ejected.

If it helps, please remember that PubMob is short for Public Mob programming. PubMob is a celebration of the camaraderie possible within a group of strangers.